Boston Marathon Blast
I have become rather blasé about disasters, crises and bad
news. And now, at work, where we deal with injuries, deaths, crashes, hostages, kidnaps, natural
and man-made disasters, diseases, viruses and pandemics daily, hourly, 24/7,
has made me very exhausted and tired, but still blasé. In fact, as a true-blue marketer, these bad
news make for great marketing opportunities for us, and send our adrenaline
pumping, the way journalists would react when ‘’news’’ break.
This morning, it was different. As I was scooping my breakfast cereal in the
kitchen, my ears pricked up when I heard the words ‘’blasts at Boston
Marathon’’ from my TV and I dashed to the living room to watch the news. Tears welled up and my stomach churned.
I guess it’s because I run marathons. And my anger swelled. It dawned on me – I have been exposing myself
to such terrorist acts. A lot of
preparations go into organizing a marathon.
Safety and medical facilities are usually emphasized. You even have officials stationed at the
start point to enforce rules and make sure only registered runners with the
right bibs are allowed to enter the starting area. But rarely do I see security folks. Yet for a large scale event like a marathon,
held in an open space, with as many as 70,000 runners, what security measures
have been taken?
And I am not just referring to those held in Singapore. I run the Hong Kong
race, and will be running the Gold Coast one in July, as well as the Siem Reap
one in December. These places are
teeming with tourists and Americans – all targets for ‘’acts of terror’’. This Thursday, my colleagues and I are
running the JP Morgan Corporate Challenge.
Will there be a ‘’copy cat’’ blast at this event, which is sponsored by
an American firm, and widely supported by expats in Singapore?
I am not just concerned about my own safety, but moved by
the strength of marathoners. Runners are
amazing people, and I risk being labeled immodest by saying this here. They know the virtues of discipline and
perseverance, and they are brave. And
these virtues are amplified at the Boston Marathon. After the Boston blasts, runners who have completed the
race prior to the blast (read: exhausted) went back to help the injured. Many who have trained hard and were nearing
the dream of finishing well could not complete the race as they neared the
carnage at the finishing line. Nothing
is as agonising as having trained hard and yet not being able to complete the
race.
Marathon supporters are
amazing people too. Their claps and
cheers as they stand in the hot sun to cheer runners are a great source of
encouragement. Last December at my race,
a Caucasian lady had a tub of chilled Coke by her side as she handed out cans
of the drink to thirsty runners. I
smiled and declined. She was obviously
not a runner – Coke and gassy drinks make you burp, hence impeding your
breathing and ultimately your running speed. But I was touched by her good
intentions and her effort.
As I read all the coverage about the marathon, I came across
this article which sums up my sentiments so well, that I wanted to share it
here.
Read in particular these bits:
Marathon running has a long tradition of
celebrating, commemorating, and affirming life. The original Olympic marathon
in 1896 was to commemorate the man who carried the news of a victory for
freedom. The first Boston Marathon a year later followed that idea by honoring
the ride of Paul Revere, not on his actual route, but always on his day,
Patriots Day in the State of Massachusetts
(that's why it's on Monday). The Kosice Marathon in Slovakia
and the Comrades Marathon in South
Africa were created to commemorate the dead
in World War 1. The Oklahoma City Memorial Marathon affirms life after the
bombings in that city in 1995. This very Boston Marathon mourned and honored
the school kids who were gunned down a few months ago in Newtown, Connecticut,
not far from here. Out of respect for them, the race was started for the first
time in 117 years not with a gun but with an air horn.Even without that special purpose, marathon running is a sport of goodwill. It's the only sport in the world where if a competitor falls, the others around will pick him or her up. It's the only sport in the world open to absolutely everyone, regardless of gender, age, ethnicity or any other division you can think of. It's the only occasion when thousands of people assemble, often in a major city, for a reason that is totally peaceful, healthy and well-meaning. It's the only sport in the world where no one ever boos anybody.
If you're losing your faith in human nature, look at marathon crowds, standing for hours with no seating, no cover, no bathrooms, to cheer thousands of strangers.
* Opinions expressed here are my own and do not represent that of any organisation I work for.
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